Here are 10 actionable email marketing tips for better ROI: Email marketing is like cabbage or like an onion. At first glance, it seems simple, but it has many layers that must be taken into account if you want it to work.
As you delve into this strategy, you discover a lot of things to optimize that you hadn’t thought of.
The problem is that once you are aware, you start reading about email marketing like there is no tomorrow and you end up “email-confused”. You know what I’m talking about, right?
Well, calm down because there is a cure and that is why I am here. I will tell you 10 actionable email marketing tips that will help with your email marketing campaign.
If you organize your email marketing effectively, you will see the results immediately: increased opening rates, subscriber loyalty, better conversions, a higher return on investment (ROI), and many more.
In this article, I am going to share with you 10 actionable email marketing tips to organize your email marketing and improve your productivity. And at the end of the post, you will find a surprise to give your strategy a good boost and hit it in your next campaign, so be an active reader and go to the end, eh?
Let’s deep dive into 10 actionable email marketing tips.
1. Know your audience and your ideal client.
Before even thinking about starting an email marketing campaign, you must have an ultra-clear idea of who you are targeting and who your ideal client is.
It seems obvious, but I assure you that a very high percentage of entrepreneurs and businesses do not take this first step (and then what happens?)
You can work on some emails, but if they are not received by the right people, your time and effort will go to waste.
Let’s take an example.
Imagine that you don’t know how to swim and the water makes you panic. One day, you open the mail and find an offer for the latest model of fins. Would you buy them? Not even remotely. You would be surprised to receive something like that, you, who are drier than a cactus.
And the next day, you receive another email because the fins are panocha.
Yes, yes, they are the cane, but you will not buy this in life.
If the seller of the fins had cared to meet his ideal customer, he would not have sent you an offer of fins or diving goggles.
Do you see the importance of knowing your audience?
And to know it, you have to get all the possible data:
- Income level
- likes, hobbies, and interests
2. Segment and you will win.
Segmentation is the cornerstone of email marketing because it allows you to send better campaigns.
Have you ever heard that “the money is on the list”?
Well, it’s not true. Or rather, it is a half-truth.
The money is not in the list, but in the segmentation that you do on your list.
Segmentation in email marketing allows you to send only relevant information to an audience with a high interest in a specific topic.
Most email marketing providers offer options to classify each subscriber based on their interests or behavior. Thus, they receive a label based on whether they have bought and are already a customer, have visited the sales page, left when your webinar had not yet finished…
Segmentation is an ally of your productivity because your job only consists of establishing the conditions, and the email marketing tool is in charge of doing the rest of the work and sending some messages or others.
If your email marketing provider doesn’t include tags, there are other ways to classify your list of members based on their behavior. Look at these groups and think about what you can send to each of them:
- Subscribers who open most of your emails but don’t click.
- They click but do not convert (you should still send stronger reasons to buy in a new campaign).
- Subscribers who did not open the last email (forwarded the email with a different subject)
- Subscribers who respond to your emails are your biggest fans (so treat them as they deserve).
3. Organize opt-in forms.
If you’ve been building an email list for a while, chances are you have a ton of opt-in forms swarming your website and sales pages.
In all of them, you offer the same gift in exchange for the subscription, but you use different words in the formulas.
Well, I’m sorry to tell you that, if it hasn’t happened to you already, it’s only a matter of time before you end up working twice as hard and wasting time on something that could be more profitable, like analyzing metrics or doing A/B tests.
Of course, being able to see all your forms on the same page will allow you to save time and see at a glance which ones work best.
4. Create an editorial calendar for emails.
I always say it: it is useless to send email marketing campaigns if there is not an objective and a strategy behind it.
Defining a strategy is essential.
Therefore, before sending an email, stop to think and plan. To do this, I recommend creating an email marketing calendar.
Do you have an editorial calendar for your blog?
Well, you should have one for the mail too. And already put, a commercial one that includes all the sales actions that you want to carry out in a year (or in a semester, at least).
And if you want to finish off the job, integrate all 3 into one, because that way you will see what you should talk about at all times.
But let’s go in steps. We focus only on email marketing calendars.
What should you specify in it?
- email sending date.
- Email subject:
- Responsible (if only you work in your business, you will be responsible; but if you have a team, it is useful to indicate who will be in charge of its creation).
- objective (for example, to get leads, sales, or subscriptions to an event…).
- A segment to which it will be directed
- Email list
5. Actionable email marketing tips: define goals.
This advice is closely related to the previous one. Just as you need a strategy, you must establish the objectives of your email marketing campaigns.
Before sending an email, ask yourself why you are sending it.
The objectives will help you to optimally focus on your campaigns and to be able to measure success.
There is not only one type of goal. You can send an email to sell, but also to generate engagement (that is, to build or strengthen the relationship with your reader), to educate, to announce an event…
6. Actionable email marketing tips: Do A/B tests.
An A/B test is one of the most effective tactics that exist to optimize your email marketing sales campaigns.
On the one hand, they allow you to detect telltale signs about your audience and rely on certainty rather than your gut (which is great, but not as reliable as a number).
However, as time goes by, if you have a lot of A/B tests going on, it’s easy to get lost in the results if you don’t organize them properly.
For this reason, it is wonderful to have a record of the tests that you have taken. If you already use a tool to organize this data, great! If this is not the case, a simple Excel sheet with these columns is sufficient:
- start and end dates of the A/B test.
- Success metrics
- confidence level
- Quick conclusions
You can read about A/B testing in brief by clicking on the link: A/B Tests in Email Marketing & How to Perform Successfully
7. Actionable email marketing tips: Write good emails
The strategy will be of little use to you if you later write terrible emails.
Although practice makes perfect, keep these five actionable email marketing tips in mind when writing your next email:
- Take care of the subject: 80% of the success of an email depends on the subject. Make sure it is eye-catching, arouses curiosity, and invites you to click. Your subject should stand out from the rest of the emails in the inbox.
2. Makes it easy to read: the content of the email is like food and should enter through the eyes. So, keep sentences short, break long paragraphs into shorter ones, and use bold and capitals strategically.
3. Synthesize: the good, if short, is twice as good. Don’t say it with four words.
4. Include a call to action: What do you want your readers to do? Where do you want me to go? Say it clearly and unequivocally. And don’t forget the link if you want it to go to a page.
5. Offer the option to unsubscribe: It is very annoying to receive messages and not be able to unsubscribe. Make it easy so you don’t piss off the staff.
8. Analyze, measure, and interpret.
I don’t care if you’re in science or letters; that you like numbers more or less. If you want to be productive with your email marketing, you have to analyze the data.
Do you have a Google Analytics account to measure the evolution of your website? I bet my surfboard yes.
And it turns out that with email marketing, you don’t analyze. Why? If the numbers are the keys you need,
Get in the habit of observing, measuring the metrics, and interpreting the results. Only if you know what is happening will you be able to react in time and optimize a campaign that is in progress (or the next ones).
9. Become a productive James Bond:
When you immerse yourself in email marketing and you intend to improve your strategy, the most common thing is that you subscribe to other newsletters to see how your competitors and other professionals are doing.
“Spying” and analyzing what others are doing can be a good strategy, but reviewing dozens of newsletters regularly is time-consuming, and peeking through your inbox ends up being a nightmare and very unproductive.
Therefore, you need to become a high-performance spy to stay on top of what your competitors are doing without neglecting important tasks. Here are 3 steps to achieve it:
- Create filters in Gmail to classify the different newsletters in specific folders. Be sure to turn on the “Skip Inbox” option so these messages don’t land in your main inbox and don’t distract you.)
- Schedule and block one hour a week to review all the newsletters and take note of ideas that inspire you for your next campaign.
- Export the best examples to have them on hand and out of the mail when you want to refer back to them.
10. Actionable email marketing tips: Be a legal guy.
Nobody likes spam, so don’t become a spammer yourself.
I say this so that you take it into account:
- The fact that a person contacts you through the contact form does not mean that they are interested in being your subscriber.
- Do not enter contacts manually if you do not have their express consent.
- Be transparent and report the types of messages you will send (informative and sales).
I hope you like these 10 actionable email marketing tips. If you use these tips and tricks, they will be very beneficial to your email marketing campaign. By applying these actionable email marketing tips, you can increase your conversion rate as well as return on investment (ROI).
Using the best email marketing tools can be a game-changer for you. You can use the best email marketing tools like MailChimp, Aweber, and SendinBlue. Which are the best email marketing tools? and why? Then click on the link to find out more. Top new email marketing software and tools of 2022.
If you find anything thing valuable then comment below.