How to create successful email marketing campaigns: All of us who are in online business or who have our own online business know the great importance of having our lists of prospects or subscribers.
Many entrepreneurs are pushed by the movement to consider the effectiveness of email marketing. I have stopped using this fabulous marketing tool. Or at least, many do not use it correctly.
Carry out email marketing campaigns on it, if you already have it. I assure you that these “secrets” will help you.
Email Marketing—Forms of contact
There are many functions for which email marketing can be used. I believe that there are two main ways that it can be highlighted within an email marketing strategy. On the one hand, content email marketing and, on the other hand, commercial email marketing. We will look deeply into how to create a successful email marketing campaign.
Content marketing – Email marketing
The only reason you have a list of subscribers is that there are people who are interested in the topic that you address daily on your blog or in your products, and what they are looking for is information about it.
The only way I know to keep that audience engaged is by delivering quality content, and content email marketing is the best tool to do that.
You can’t for the good of your business and you shouldn’t stop taking advantage of this tool to send content because of your commitment to your subscribers.
Commercial email marketing
Commercial email marketing is the most exciting of all the forms of email marketing out there. Writing for commercial purposes (to get sales) is one of the essential skills that an entrepreneur must develop to achieve success in an information business.
The format that the copy can acquire can be delivered in various media; commercial email marketing, capture pages, sales letters, and free reports, among other means. Business content writing is the number one skill you need to develop to make money in an online business.
And of all the known formats or media, commercial email marketing is the most appropriate for closing sales and achieving great business goals.
The 6 most common mistakes in email marketing that are made today
Now we will look at how to create successful email marketing campaigns. You should avoid these common mistakes.
Also, you can refer to our articles to gain more knowledge:
- 8 worst email marketing mistakes you should avoid in 2022
- 6 Email marketing mistakes that you should correct now
1. Do not do email marketing
The worst mistake that can be made in an online business is not creating a list of prospects or subscribers and not creating email marketing campaigns for them.
Creating a list of subscribers is very important. To make a list, you need to use the best and most popular email marketing providers. Mailchimp, Aweber, GetResponse, and Systeme.io are the best email marketing providers you can consider when choosing the providers.
2. Do not use email marketing platforms.
There are two types of platforms that you can use in your online business. On the one hand, there are the tools that you can install on your computer and those that you hire for a monthly fee in the form of online platforms.
The convenience of choosing one or the other depends on several factors. Although the preference for alternative online platforms is which are exclusively in charge of the delivery of email campaigns complying with all anti-spam regulations and privacy policies required for this activity.
The main influencing factor in the decision is when you install and send emails from your server. Where you host your domains, if this hosting is shared, you run the risk of that hosting being sanctioned because of someone else with whom you share it. You share that it is on the blacklist of the main email platforms, such as Gmail, Outlook, and MSN.
We recommend Hostinger as the cheapest host with the best quality. You have to host for only $2.99 per month with the free domain included, and there are other very cheap options if you need more resources.
If your server is sanctioned and placed on a so-called blacklist, your emails will go directly to the spam folder. This does not happen if you hire well-known online platforms such as MailChimp (which even offers a limited but free plan).
It is a matter of choice, but it is a very important choice that you must make when you start creating your lists.
3. Error in the selection of the sender and the subject to show
When you send an email to one of your prospects or subscribers, you do it so that they read it and are interested in its content. You can have the best content inside, the best copy that can be written, but if no one opens it, no one will notice.
The first key is the subject and the sender of that email. The sender should look familiar and familiar. No tricks there. The only advice is don’t change the name of the sender. And on the subject of the mail, you must take care and achieve the right balance of intrigue, interest, and description to make that person who receives it unable to resist.
These two variables can turn an email marketing campaign into a success or a resounding failure.
4. The Great Doubt: Long or short emails?
The content, as we have already seen, can respond to different objectives. Driving traffic to a website, providing specific content, creating trust with the list, or selling a product are among other possible objectives. The length of the content will depend on that objective. What you have to keep in mind when writing an email are some of the following points:
- It must be written to a single person, even when it is sent to thousands. You must use the second person singular, that is, you, to write the mail.
- A simple wording should be used that anyone can understand, even if it is the first email they receive.
- It should aim to develop a single point in question and not expand too much. People who are subscribed to several lists receive many daily emails. What you should do is aim to generate enough intrigue in the email so that afterward they go to another site where everything closes; the explanation of a topic on the blog, the sale of a product in a sales letter.
The magic of email marketing is that the relationship is bilateral, personal, and individual. Hence, its success and overwhelming effectiveness.
So the answer to the question about whether long or short is appropriate is that they must be interesting. The extension does not matter, but the value of the content does.
5. Not having a call to action
Each message, if it is email marketing, must have a clear, specific, and measurable call to action. The objective of the message can vary, as we have already seen, and can therefore change the intended call to action. It is always important that whoever receives the email must do something that you propose.
The call to action must be in a clear link, easy to identify, and measurable or trackable by our autoresponder, to measure its effectiveness and be able to change or vary it for future campaigns.
6. Not being consistent in the frequency of contact
Finally, another very frequent mistake is not respecting the frequency of contact. You must respect the sequence of content and the frequency of time in the shipments. The relationship with your subscribers grows when trust grows, and to make trust grow, a frequency of contact is necessary.
It is not clear if it is once a week or every 15 days or every day. In my opinion, frequency should be possible. As long as the objective of sending relevant and interesting content to your target audience is not betrayed,
Successful email marketing campaigns
Creating email marketing campaigns can be done by anyone if you pay a few dollars on a specialized platform. Create a series of emails and that’s it. You already have the email marketing campaign.
Now, if you want that campaign to be successful, and mainly if you intend to measure that success in the number of dollars obtained at the end of the campaign, There are some things that you must take into account.
You must mainly develop the ability to write or write commercial texts, which will allow you to create texts. To send by email will translate into thousands of dollars just by clicking send.
I would like to know if all this information has been useful to you. If you are making any of these mistakes, you should correct them now. Email marketing is the tool that any entrepreneur must master if they want to achieve great results.
I hope you like our article on how to create a successful email marketing campaign. If you have any questions, feel free to comment below.