How to make an email marketing campaign for mobile

Make an Email Marketing Campaign for Mobile
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In this article, we will learn how to create an email marketing campaign for mobile devices. We will learn some tips and tricks that we have to follow while making an email marketing campaign for mobile devices.

We’ve all received a message in our inbox only to immediately delete it, mark it as spam, or ignore it altogether. For whatever reason, email marketing efforts are getting the same result.

You are not effectively capturing the attention of your audience. Maybe your subject lines don’t go so far as to say “Open me up!” Or your calls to action encourage users to click.

You must keep in mind that an email marketing campaign is not only used to communicate a message but also to receive it. Email marketing can be an incredibly powerful tool to receive messages directly from your customers and prospects. It can also be a channel that reinforces your relationship with your existing customers.

First of all, we are going to discuss the types of emails that you can send. Let’s learn the types of emails and then how to create an email marketing campaign for mobile devices.

Marketing emails

These can be informational or promotional messages sent to your lists of prospects, customers, reporters, vendors, affiliates, etc. They may have a variety of content but are most commonly used for sending out newsletters.

This type of email marketing is used by brands for promotions, sales promotions, announcements, press releases, follow-ups, and surveys. Most of the

marketing emails

Transactional emails

This type of email is usually automated and triggered by your customer’s activity. Examples of transactional emails can be welcome messages, order tracking, the payment received, registration confirmation, etc.

Don’t underestimate the value of these. If someone has already interacted with your business to the point where you send them a transactional email, they are more likely to engage with you in another interaction (surveys, promotions, etc.). 

These emails tend to have higher open rates and offer the opportunity for higher engagement and cross-sell opportunities (products related to the ones already purchased by that customer).

Operational emails

These are emails with important information about your business, such as closing for the holidays, planned downtime maintenance, or changes to your services. Even if these don’t have a direct impact on your sales, it’s still important to follow best practices to ensure your audience is more likely to read these crucial messages.

Once again, there is hidden value here. Although operational emails are often informative, they can be crafted in a way that puts your business in a positive light. 

For example, if the service is down for maintenance, outlining what kinds of updates you’ll be making is a great way to remind your customers of the value you provide.

Email Marketing Campaign for Mobile Devices

The creation of a mobile email marketing campaign is an important factor in increasing the speed of sending emails.

Whether you’re soliciting customer feedback or announcing a new promotion, time should be spent designing and delivering an email or campaign with a specific message. You’ve likely designed and written your email campaign on a desktop or laptop. 

However, did you make sure your emails were optimized for your mobile readers? Otherwise, you’re wasting the opportunity to connect with the majority of your subscribers with mobile-friendly email campaigns.

Various sources show a high and growing number of people reading emails on mobile devices. It’s no secret that 55% of emails are now opened on mobile devices. 19% on desktops and 26% on webmail.

This data is very important when we are targeting the audience through email marketing. Most of the users open emails on their mobile devices, so we need to do an email marketing campaign for mobile devices.

Email Marketing Campaign for Mobile

How to create an email marketing campaign for mobile

Changes need to be made. Every time you send an email, most of your readers will open it on a mobile device. You have a responsive website, so now you need to create eye-catching emails that look good on smaller screens and work smoothly in a mobile environment.

Also, read Responsive templates for email marketing that will help you.

design for touch navigation in campaigns

Simple and uncluttered email layouts ensure that users have no problem managing information such as links or call-to-action buttons from their touch screen. 

Instead of stuffing all the images and links you think are relevant, have a clear goal for each email and choose your most significant offers and links. Keep the necessary space between the content that has a link so that a thumb can use it.

Keep emails in a single column.

A single column will help keep your layout simple and mobile-friendly. It’s a simple layout that works with all email clients and keeps the most important information upfront for the user to focus on.

Try to write concise headlines.

Most devices can now display 35–40 characters of an email subject line. Mobile email subject lines have powerful subject lines that fit into that space or at least fit the most important information to the top.

Write a headline according to the display size so it can be visible to your audience. By doing this, you can increase your open rate in email marketing.

A clear call to action

Your email campaigns must have a goal. Your call to action in each email should tell the reader what to do next, moving you closer to that goal. It should be big and bold on mobile screens, but avoid using an image as your call to action

Some email clients will not display images from unverified senders, and users will be able to select not to display images on their mobile devices.

Increase graph

Test emails for mobile devices

Most of the major email marketing software have a way to design and test your mobile email. If your email provider doesn’t have a mobile test feature, all you have to do is send an email. Send it to yourself and check it on the smartphones and tablets at your disposal (friends and family). Fix what doesn’t look right and then use it as a template.

At the turn of the millennium, Microsoft Outlook ruled the email universe, and the average desktop monitor was 1,024 pixels wide.

With responsive layouts and higher resolutions Keep in mind that at widths greater than 640 pixels, Gmail doesn’t display the background colors that appear in the margins.

larger font size and smaller images.

  • Use 14 or 15-pixel font sizes to make your mobile email more readable on smaller screens.
  • Reduce load times and bandwidth by using smaller images. The easiest is to reduce the appearance by 480 pixels and then compress it for a faster page load.
  • Create mobile-friendly email campaigns with a focus on user experience.

The poor user experience when reading an email will lead your campaigns to spam folders and unsubscribe clicks. As more and more of your readers rely on their mobile devices to read their emails, optimization of your emails will become more necessary if you want to get good results and achieve your goals.

Email service providers.

Use the best email service providers for more benefits. There are a lot of email service providers that are available on the market, like MailChimp, GetResponse,, and SendinBlue.

If you are a beginner and don’t know which is the best email service provider, then you can click on the link below to know more.

I prefer SendinBlue more for its service and customer support. SendinBlue has a wide range of tools that are very helpful for our email marketing campaign for mobile devices.

It has main tools like A/B testing, email automation, email marketing, APIs, autoresponders, and more. Also, the price is more affordable. If you want to try SendinBlue for free, then you can click on the link below.

Try SendinBlue for free.


Use best Webhosting

Web hosting is a service that allows us to keep our website online. When you are going to buy web hosting, check the price and choose according to your budget. You should also consider the features of that web hosting.

Another aspect is customer service. You can choose a web host that provides the best customer service. So, if you want to help at some stage, then they can solve it. Finally, make sure your hosting is reliable and simple to use. One looks at companies’ reputations in the web hosting world.

Use the best webhosting like DigitalOcean, BlueHost, and Hostinger. These web hosts are the best and most popular. By using this web hosting, you can create the best email marketing campaign. Right now, I am using DigitalOcean for this website, and I am happy with its features and customer service.


I hope you like how to make an email marketing campaign for mobile devices. Apply all these tips and tricks and make email marketing campaigns for mobile devices. Move your email marketing campaigns to the next level.

Nowadays, everyone uses mobile devices to open emails, so you need to do email marketing campaigns for mobile. These email marketing tips can improve your return on investment and can also decrease your bounce rate. So you can do email marketing more effectively. You can see good results by applying these tips and tricks.

If you have any questions about the email marketing campaigns for mobile then feel free to comment below.

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About the Author: Vishal Waje

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