We live in a digital age in which, without a doubt, the mobile has become an indispensable tool for us. Nowadays, we even use it to go shopping, watch movies, read books, etc. Due to the importance that it has gained in our lives, more and more companies are concerned about this format. Hence, they decided to create responsive email marketing templates for their businesses.
In addition to the mobile, a greater variety of devices coexist. Therefore, it is essential to adapt and try to get the most out of each tool.
In this article, you will learn about responsive templates for marketing that will help in your email campaigns and are also very easy to apply.
Do you want to know what role responsive templates for email marketing currently play? Read on to find out.
The importance of email marketing
Email is a fundamental channel of communication. Today, it is rare to find someone with no email account. With the help of an email list, you can promote your products. In today’s world, email marketing is one of the most powerful ways to scale a business.
Email marketing helps to promote company products and services and also builds trust with customers. With the help of email marketing automation, you can keep your customers updated and you can promote your new products or services directly.
Due to this boom, many companies use this medium to promote themselves and inform other users about their products, services, offers, etc.
The advantages of email marketing are numerous. Let’s see some of them:
- There is direct communication with your subscribers. It is a very direct channel, although not invasive.
- It is very economical to promote our business.
- That allows you to continue growing and retaining customers.
- The newsletter can cause the reader to perform a specific action immediately.
What is the design of a responsive template?
Now we will see the importance of design in our email campaigns.
If you open an email on mobile where the images are confusing, the texts do not appear in the right place, and, in short, the structure is a mess, you will likely end up deleting it without even reading it, right?
The responsive design tries to avoid precisely that situation. It is a method that adapts your emails to all the screen sizes used by users without causing variations or imbalances.
The recipients can read the message on their mobile, computer, or tablet without any problem.
Tips for creating a responsive template design
Finally, let’s look at some tips for creating a responsive design:
- Provide comfort and efficiency for your users. Try to highlight what interests them so that they can access it easily and quickly.
- Be very organized and structured with the texts.
- It incorporates large buttons, which are easy to click from any device.
- Don’t use small letters.
- Avoid being saturated with unnecessary or irrelevant information.
- The conversion process should be simple.
- If you direct the user to your website, it must also be best for mobile phones and other channels.
- The design of the template must be customized according to your business. Opt to use themed email templates.
- Use a range of tones that represent your company.
best email marketing providers.
Below are some of the best and most popular email marketing providers. You can choose them as per your needs. Also, you can refer to our article on 4 tips for choosing the right email marketing provider. This article will give the best guidance about email marketing providers.
It is an email marketing tool that helps in establishing a mailing list, automating your emails, creating newsletters, and much more. Aweber provides two plans: free and pro.
The Pro plan ranges from $29.99 to $149.99 per month. As per your email subscribers, you can choose one of the plans. Additionally, the free plan gives most of the features for free. With the free plan, you can send emails to 500 subscribers.
GetResponse also offers key features like automation, sales funnels, and other main features that every email marketer needs while doing email marketing.
The price of GetResponse is $19 to $199 per month. For $19, you can send emails to up to 1,000 subscribers. If you are a beginner, you can also get a free plan. This free plan allows you to send emails to 500 subscribers. As you add more subscribers, the cost will increase.
GMass is a Chrome extension that allows you to send mass emails from Gmail. It gives analytics, notification, and reporting of your campaign. GMass is very useful for beginners and small businesses.
Systeme.io is an all-in-one excellent marketing platform that makes it easy to launch, grow, and scale your online business. It has a wide range of features that every marketer needs, like email automation, funnels, an affiliate management dashboard, and a website builder.
The best feature of systeme.io is A/B testing. It gives the best analytics of emails. Every business needs various tools, and you will get them all in one place. It is a powerful, all-in-one marketing tool.
MailChimp is a great platform that allows you to send email marketing, and create and manage your mailing list. The best feature of this tool is that you can track your email performance. It has various plans you can choose from as per your requirements.
Mailchimp also has a free plan that includes key features like premium, standard, and essential. The main feature of MailChimp is website building. It helps a lot of new users.
Now you know the importance of responsive templates for your email marketing.
As you have seen, email campaigns are highly effective for prospering and continuing to grow our business.
Always try to adapt to the new channels that are emerging. If you are not very skilled at design, don’t worry! Luckily, there are plenty of email templates that can be easily downloaded.
I hope you like responsive templates for email marketing. That will help you. If you have any questions, feel free to comment below.
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